Communications Committee


 

Develops the communication process among members of the MCB through publications including the Mecklenburg Bar News, MeckBar.org, Bar Blasts, social media and the MCB Annual Membership Directory.

 

 


 

         Membership
 
2019-20 Chair 2019-20 Vice-Chair
R. Jeremy Sugg
704/831-3520
jeremy.sugg@lincolnderr.com
Caitlin Walton
704/377-4300
cwalton@essexrichards.com
               

 

Class of 2020 Class of 2021 Class of 2022
Julie Adams
Meredith W. Barnette
Bethany A. Corbin
Jeffrey L. Poulsen
Shantia J. Coley
Lauren Hunstad
Nathan P. Viebrock
Vacancy
Derek Bast
Ross Fulton
Danielle Walle
Vacancy

 

 

Staff Liaisons
Leah Campbell, Interim Executive Director - lcampbell@meckbar.org

Greg Hicks, Director of Digital Media & Outreach - ghicks@meckbar.org
 

 


 

Volunteer Need / Commitment

The Communications Committee develops the communication process among members of the MCB through publications including the Mecklenburg Bar News, MeckBar.org, Bar Blasts, social media and the MCB Annual Membership Directory. Members of the Communications Committee write newsletter articles, monitor legal trends that should be included in future publications, evaluate Bar Blast effectiveness and discuss ways to serve MCB membership through communication efforts. The Communications Committee meets on the first Monday each month from 12:30 - 1:30 p.m. 


Committee Documents/Links

Mecklenburg Bar News

MCB Membership Directory

MCB Publication Guidelines

 


2017-18 Communications Committee Report
Malik Dixon, Chair, Julie Adams, Vice-Chair & Jeremy Sugg, Incoming Vice-Chair

The Mecklenburg County Bar Communications Committee met on a monthly basis in 2017-18.  The meetings focused on planning content for each edition of the Mecklenburg Bar News, weekly Bar Blasts, MeckBar.org and various social media outlets. 

During the MCB 2016-2017 fiscal year, the Communications Committee received numerous requests for input on the newly imposed recommendations of the Pro Bono Task Force relating to the MCB Publication Guidelines. During the 2017-18 fiscal year, the Communications Committee monitored the impact of the new guidelines on requests for publication over the next newsletter cycle. Overall, publications opportunities appear to have been underutilized by the pro bono agencies, and the Committee did not note any significant impact of the guidelines on publication expenses. 

The 2017-18 MCB Communications Committee focused on evaluating the effectiveness of MeckBar.org and several social media platforms (i.e., LinkedIn, Twitter and Facebook) as communication tools. To assist in this evaluation, MCB Director of Communications Leah Campbell & Communications & Social Media Coordinator Katie Guenther collected, and presented information to the Committee, regarding available analytics from the website and social media sites. Some highlights are as follows:

  • In 2017-18, MeckBar.org averaged 7,228 visitors/month (not including August when analytics were not available nor June), with an average of 4,157 unique visitors each month. February 2017 was the busiest month on MeckBar.org with 10,141 visitors (most likely due to Feb. CLE credit deadline).
  • The top ten most visited pages on MeckBar.org in descending order were: MCB All Activities Calendar; MCB Member Log-Ins; On-Demand/Online CLE Catalog; Classifieds - Attorney Positions Available; LRS Request a Referral; Pay Your Dues; Member Directory; My MCB; LRS Homepage & Judicial Election Information.
  • MCB’s presence on social media continued to grow in 2017-18. The Committee continued to focus on expanding the Bar’s presence on Twitter, LinkedIn and Facebook by increasing frequency and variety of information shared. 
  • In 2017-18, MCB Facebook followers increased by 12 percent, Twitter followers increased by 15 percent and LinkedIn followers increased by 8 percent.

The Committee also monitored how Bar members responded to the weekly Bar Blasts distributed via e-mail each Thursday by tracking the percentage of members opening the e-mail and then clicking on various links within the email. This year, Blasts were sent via the “email members” function in MemberCentral beginning in August 2017, discontinuing use of Constant Contact. In 2017-18, the rate at which Bar members opened the Bar Blasts was 23.4%, down from 29% in 2016-17. The rate at which Bar members then clicked on a link within the Bar Blast was 26.6%, up from 20% in 2016-17. One hypothesis on the drop of the open rate is the increased access to the opt-out email function, which allows members to exclude themselves from MCB emails.

In the coming year, the Committee will continue to collect the information from the website, newsletter and social media analytics and develop focus points (i.e., “likes,” “shares,” number of clicks) as it continues to evaluate the most effective method to communicate with members. The Committee will also explore whether or not the hard copy MCB publications (member directory and newsletter) could and/or should be shifted to an electronic format.

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