How to Win in the Court of Law and the Court of Public Opinion


Wed., Feb. 11, from 9 a.m. - 11 a.m.


Eric Mower + Associates


CLE Credit:     

2.0 General Hours



$120 Attorney Rate

$60 Paralegal Rate



Eric Mower + Associates

1001 Morehead Square, 5th Floor

Charlotte, NC 28203

(Free parking in the deck )


Special Info:                

8:30 a.m. Registration & Breakfast

9 a.m. – 11 a.m. CLE Training


Program Planner: 

Peter Smolowitz, Senior Content Manager, Counselor, Eric Mower + Associates


Program & Speakers:

Many attorneys often face the media without any formal training or guidance.  Join us for a two-hour presentation
of how attorneys can help their clients win… not only in a court of law, but also the court of public opinion


Topics to be covered:

·         Understanding the media’s behavior

·         Fundamental techniques and best practices for media interactions

·         Reporter’s tricks and question types

·         Key concepts for managing crisis communications

·         Preparing key messages and learning how to highlight them effectively

·         Helping improve the tone of media coverage

·         Examples of media interactions (video segments)


Peter Smolowitz, a reporter for 12 years, mostly at The Charlotte Observer, before joining Eric Mower + Associates in 2008.


Rick Lyke, senior partner who leads the agency’s Southeast PR group


EMA’s reputation management practice often works with attorneys. Legal considerations always take precedence, but you can help public perception without jeopardizing the case.




Download Registration form here and return via:

Fax: 704/333-6209

Mail: 2850 Zebulon Avenue, Charlotte, NC 28208