2016 - 17 Communications Committee
Develops the communication process among members of the MCB through publications including the Mecklenburg Bar News, http://www.meckbar.org/, Bar Blasts, social media and the MCB Annual Membership Directory.
Class of 2017
Class of 2018
Class of 2019
Scott R. Branam
Angela D. Lindsay
Vera S. Goudes
Randall S. Hoose Jr.
Karen D. McCallum
Lawrence J. Shaheen Jr.
Rashad L. Blossom
Michael C. Harman
James G. Middlebrooks
Leah Campbell, Assistant Executive Director & Director of Communications - email@example.com
Katie Guenther, Communications & Events Assistant - firstname.lastname@example.org
Volunteer Need / Commitment
Members of the Communications Committee attend monthly committee meetings, write newsletter articles, monitor legal trends that should be included in future publications, evaluate Bar Blast effectiveness and discuss ways to serve MCB membership through communication efforts. Interested in joining this committee? Complete the committee interest form .
Mecklenburg Bar News
MCB Membership Directory
MCB Bar Blasts
MCB Publication Guidelines
2015-16 Communications Committee Report
Rhonda Patterson, Chair & Sonya Pfeiffer, Vice-Chair
In 2015-16, the MCB Communications Committee met on a monthly basis to plan content for each edition of the Mecklenburg Bar News, the 2015-16 MCB Membership Directory, weekly Bar Blasts, www.MeckBar.org and various social media outlets. The Communications Committee developed a substantial list of newsletter article ideas, spotlight pieces focused on the good works of our public sector attorneys and court staff.
The Committee analyzed the effectiveness of MeckBar.org through usage statistics and adjusted content accordingly. In addition, the Committee began an initial analysis of MeckBar.org in preparation for a website re-design process that is slated for 2016-17.
In 2015-16, MeckBar.org averaged 7,499 visitors/month, with an average of 4,682 unique visitors each month. February 2016 was the busiest month on MeckBar.org with 9,436 visitors. The top ten most visited pages on MeckBar.org in descending order were: CLE Schedule, On-Demand/Online CLEs, Classifieds - Attorney Positions Available, Pay Your Dues, MCB Member Directory, Attorney & Firm Announcements, All Activities Calendar, LRS - Public Page, MCB Basketball Leagues and MCB Swearing-In Ceremonies.
The way Bar members access MeckBar.org changed slightly in 2015-16. Visitors accessed the site via a desktop computer 74 percent of the time, a decrease of one percent from last year; a mobile device 22 percent of the time, a two percent increase; and tablet computer four percent of the time, a one percent decrease. This information will be important for the Committee to consider during the website re-design process.
The Committee monitored how Bar members responded to the weekly Bar Blasts distributed via e-mail each Thursday by tracking the percentage of members opening the e-mail and then clicking on various links within the email. In 2015-16, the rate at which Bar members opened the Bar Blasts was 29 percent of recipients, a one percent decrease from 2014-15. The rate at which Bar members then clicked on a link within the Bar Blast was 19 percent, the same percent as in the previous year. One hypothesis on the drop of the click rate is that with the rise of social media followers, detailed below, Bar members are getting their information from a variety of sources and do not need to click on the link.
MCB’s presence on social media continued to grow in 2015-16. The Committee continued to focus on expanding the Bar’s presence on Twitter, LinkedIn and Facebook by increasing frequency and variety of information shared. In 2015-16, MCB Facebook followers increased by 14 percent, Twitter followers increased by 34 percent and LinkedIn followers increased by 16 percent.
In addition to its annual workload, the Communications Committee spent a great deal of time in 2015-16 working with the Pro Bono Task Force to provide input on the MCB communication guidelines and strategies as they pertain to the five local pro bono agencies identified by the Task Force. The Committee will work in 2016-17 on updating the Publications Guidelines to reflect the recommendations of the Task Force approved by the MCB Board in May 2016.