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Self-Paced Online

Why Your Firm Needs a Podcast: It's Easier Than You Think

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Date Published

April 11, 2019


Mecklenburg County Bar


Practice Management, Technology


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Once the niche domain of techies and gamers, podcasts have officially gone mainstream. The last 12 months alone saw ABC greenlight a primetime television series about podcasting, Spotify's blockbuster acquisitions of Gimlet and Anchor, and Google Podcasts charge onto the scene, signaling Google's commitment to incorporating audio into search.

As podcasts continue to consume national attention, businesses, including lawyers, have been eager to cash in on the trend. This course will cover the basics of this emerging medium and provide the framework for incorporating a podcast into your firm’s existing digital marketing strategy to differentiate yourself in a crowded marketplace and begin developing relationships with potential clients before they step foot in your office.

* Fitting a podcast into your busy schedule
* How to capitalize on the SEO value of your podcast
* How to make sure your podcast makes it to the ears of potential clients
* Launching a great podcast without breaking the marketing budget
* From DIY to outsourcing it all
* How to develop a publishing schedule you can stick with
* How to consistently generate fresh content that resonates with potential clients
* How long should your episodes be?
* How often should you publish?
* What equipment do you really need?

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Robert Ingalls

Robert Ingalls is a former litigation attorney and founder of Lawpods, a podcast production company catering to law firms.... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Why Your Firm Needs a Podcast: It's Easier Than You Think - Video
Why Your Firm Needs a Podcast: It's Easier Than You Think - Handout
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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