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Pop Culture Licensing

Practical Guidance for Advising Licensees

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Date Published

March 9, 2021


Mecklenburg County Bar


General, Miscellaneous, Trademark & Intellectual Property Law


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Association Name *

Mecklenburg County Bar

Association Contact * Michelle Lee
Contact Email *
Program Title *

Pop Culture Licensing

Program Sub Title *

Practical Guidance for Advising Licensees

Is this a Featured Program? *
  • No
Summary *

With over 1,000 licenses with different companies, Funko is one of the leading creators and innovators of licensed pop culture products to a diverse range of consumers.
Alex Winney, Associate General Counsel at Funko, will discuss the following principles and best practices of licensing products:

Before the Contract
-The reality of the relationship
-Who are your counterparties?
-Who is your customer?
-How are you using the licensed IP?
-Know and define your IP

The Contract
-Standard variables
-Terms to know

After the Contract is Signed
-Creative process
-Third Party Partners
-Common Issues


The views and opinions are not necessarily those of the 26th Judicial District Bar.

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Alex Winney
Associate General Counsel - Funko

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Program Titles and Supporting Materials

This program contains the following components:

Slide deck copy
Video Presentation
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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