April 23, 2020
Mecklenburg County Bar
COVID-19, General, Practice Management
As we are living through a crisis in the form of the COVID-19 pandemic, the need for skilled crisis communication is made clearer than ever. Crises can take many forms for legal professionals, their firms and their clients, and these crises can have quite an impact in the public eye. But whether they are accidental, financial, legal, or otherwise, there is one thing that all affected firms and people have in common: a critical need for a crisis response that includes effective communication with key stakeholders.
In the 21st century, crisis communication is driven by today’s fast-paced, digital environment. Crisis communication requires specialized strategic and tactical knowledge, skills and experience. The challenges posed by a 24/7 news cycle, the internet, and increased pressure from internal and external stakeholders demand a holistic crisis response that transcends the legal framework.
By attending this CLE class, attorneys will develop a deeper understanding of core crisis communication concepts and tools, gain valuable insight into harnessing the power of traditional and social media in times of crisis, and learn how crisis communication and legal strategies complement one another.
Program Titles and Supporting Materials
This program contains the following components:
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.
How to Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.