2015 - 16 Communications Committee
Develops the communication process among members of the MCB through publications including the Mecklenburg Bar News, http://www.meckbar.org/, Bar Blasts, social media and the MCB Annual Membership Directory.
Volunteer Need / Commitment
Members of the Communications Committee attend monthly committee meetings, write newsletter articles, monitor legal trends that should be included in future publications, evaluate Bar Blast effectiveness and discuss ways to serve MCB membership through communication efforts. Interested in joining this committee? Complete the committee interest form .
2014-15 Communications Committee Report
Michael Martinez, Chair & Rhonda Patterson, Vice-Chair
In 2014-15, the MCB Communications Committee met on a monthly basis to plan content for each edition of the Mecklenburg Bar News, the 2014-15 MCB Membership Directory, weekly Bar Blasts, www.MeckBar.org and various social media outlets. The Communications Committee developed a substantial list of newsletter article ideas, spotlight pieces focused on the good works of our public sector attorneys and court staff.
The Committee analyzed the effectiveness of MeckBar.org through usage statistics and adjusted content accordingly. In addition, the Committee began an initial analysis of MeckBar.org in preparation for a website re-design process that is slated for 2015-16. In 2014-15, site visitors increased six percent, averaging 8,476 visitors/month. Unique visitors to MeckBar.org increased by one percent, averaging 3,949 unique visitors. January 2015 was the busiest month on MeckBar.org with 10,517 visitors. The top ten most visited pages on MeckBar.org in descending order were: Classifieds - Attorney Positions Available, CLE Schedule, Attorney & Firm Announcements, Classifieds - Paralegal/Admin Positions Available, LRS - Public Page, CLE Overview, Swearing-In Ceremonies, MCB Member Benefits, Charlotte Legal Diversity Clerkship, Classifieds - Office Space Available. The way Bar members access MeckBar.org changed slightly in 2014-15. Visitors accessed the site via a desktop computer 75 percent of the time, a decrease of six percent from last year; a mobile device 20 percent of the time, a five percent increase; and tablet computer five percent of the time, a one percent increase. This information will be important for the Committee to consider during the website re-design process.
The Committee monitored how Bar members responded to the weekly Bar Blasts distributed via e-mail each Thursday by tracking the percentage of members opening the e-mail and then clicking on various links within the email. In 2014-15, the rate at which Bar members opened the Bar Blasts was 30 percent of recipients, a one percent increase from 2013-14. The rate at which Bar members then clicked on a link within the Bar Blast was 19 percent, a two percent decrease from the previous year. One hypothesis on the drop of the click rate is that with the rise of social media followers, detailed below, Bar members are getting their information from a variety of sources and do not need to click on the link.
The Committee continued to focus on expanding the Bar’s presence on Twitter, LinkedIn and Facebook by increasing frequency and variety of information shared. In 2014-15, MCB Facebook followers increased by 14 percent, Twitter followers increased by 44 percent and LinkedIn followers increased by 29 percent.
1. Establish a network of communication between Bar committees/sections.
2. Enhance public education/information.
3. Review Bar member demographics twice a year to ensure all groups (gender, age, race, firm size) find relevant information in newsletter/MeckBar.org.
4. Produce a monthly newsletter with relevant and timely articles for the broad and diverse MCB membership
5. Work with the Future Bar & Foundation Center Committee to inform and educate the Bar membership and community about the move, opening and facility amenities and reservation opportunities.