Develops the communication process among members of the MCB through publications including the Mecklenburg Bar News, http://www.meckbar.org/, Bar Blasts, social media and the MCB Annual Membership Directory.
Rhea Kelley, Director of Communications & Member Networking - firstname.lastname@example.org
Volunteer Need / Commitment
Members of the Communications Committee attend monthly committee meetings, write newsletter articles, monitor legal trends that should be included in future publications, evaluate Bar Blast effectiveness and discuss ways to serve MCB membership through communication efforts. Complete the committee interest form to be considered for membership.
Communications Committee, 2012-13 Report
In 2012-13, the MCB Communications Committee met on a monthly basis to plan content for each edition of the Mecklenburg Bar News, the 2012-13 MCB Membership Directory, weekly Bar Blasts, www.MeckBar.org and various social media outlets.
The Committee analyzed the effectiveness of MeckBar.org through usage statistics and adjusted content accordingly. In 2012-13, site visitors increased 13.0 percent, averaging 8,469 visitors each month. Unique visitors to MeckBar.org increased by 13.9 percent, averaging 5,246 unique visitors each month. October 2012 was the busiest month on MeckBar.org with 11,229 visitors -- 7,158 unique visitors. The top ten most visited pages on MeckBar.org were Classifieds - Attorney Positions Available, CLE Schedule, Judicial Candidates on the Ballot - November 2012 Election, Lawyer Referral Service - Public Page, How to get a divorce in Mecklenburg County, MCB Swearing In Ceremonies, CLE Overview, Charlotte Legal Diversity Clerkship, Classifieds - Paralegal Positions Available, and MCB - Judicial Vacancy Election.
The Committee monitored how Bar members responded to the weekly Bar Blasts distributed via e-mail each Thursday by tracking the percentage of members opening the e-mail and then clicking on various links within the email. In 2012-13, the rate at which Bar members opened the Bar Blasts increased by three percent from 2011-12. The rate at which Bar members then clicked on a link within the Bar Blast dropped by six percent from the previous year. The Committee tried a variety of initiatives to increase the click rate of Bar Blasts, with little effect thus far. One hypothesis on the drop of the click rate is that with the rise of social media followers, detailed below, Bar members are getting their information from a variety of sources and do not need to click on the link.
The Committee focused on building the Bar's social media followers on Twitter, LinkedIn and Facebook by increasing frequency and variety of information shared. In 2012-13, MCB Facebook followers increased by 29.3 percent, Twitter followers increased by 371.4 percent and LinkedIn followers increased by 137.9 percent.
In addition, the MCB Communications Committee established seven goals:
1. Establish a network of communication between Bar committees/sections.
Members of the Committee established regular communication with the chairs of other committees and sections. Chairs were invited to attend or call into a Communications Committee meeting and report on the happenings and interests of the members of their committee/section. The Communications Committee then used this information to develop MeckBar.org and newsletter features.
2. Enhance public education/information.
The Committee updated information relevant to the public through work with the MCB sections and courts, including monitoring web traffic and ensuring pages accessed by the public contained current information. For the first time, the Committee provided judicial candidate information for the November 2012 election on MeckBar.org that served as a resource to Bar members and the public.
3. Review Bar member demographics twice a year to ensure all groups (gender, age, race, firm size) find relevant information in newsletter/MeckBar.org.
The Committee recognized that the needs and interests of Bar members are varied and aimed to reach all sectors of Bar membership through interesting, relevant articles.
4. Produce a monthly newsletter with relevant and timely articles for the broad and diverse MCB membership
This will always be one of the Committee's primary functions. Special thanks to the Communications Committee members and authors pool who continue to research and write meaningful articles for the Mecklenburg Bar News. The Committee is always looking for MCB members interested in participating on the Committee and/or authors pool.
5. Work with the Future Bar & Foundation Center Committee to inform, educate and seek feedback as needed during the design and building of the future Bar Center.
The Committee used its full range of tools to update Bar members on progress of the Future Bar & Foundation Center Committee and the interim move of the Bar Center until the new Bar Center is complete.
6. Promote and expand the Bar's social media presence, within rules set forth by the NC State Bar
As detailed above, the Committee focused on building the Bar's social media followers on Twitter, LinkedIn and Facebook. In 2012-13, MCB Facebook followers increased by 29.3 percent, Twitter followers increased by 371.4 percent and LinkedIn followers increased by 137.9 percent.
7. Expand career support articles and resources for Bar members.
The Committee developed a monthly newsletter column dedicated to career issues for new, established and retiring attorneys. The Mecklenburg Bar News Career Corner launched in January 2013.