2014-15 Communications Committee
Develops the communication process among members of the MCB through publications including the Mecklenburg Bar News, http://www.meckbar.org/, Bar Blasts, social media and the MCB Annual Membership Directory.
Rhea Kelley, Director of Communications & Member Networking - firstname.lastname@example.org
Volunteer Need / Commitment
Members of the Communications Committee attend monthly committee meetings, write newsletter articles, monitor legal trends that should be included in future publications, evaluate Bar Blast effectiveness and discuss ways to serve MCB membership through communication efforts. Interested in joining this committee? Complete the committee interest form .
2013-14 Communications Committee Report
Sarah DiFranco, Chair & Michael Martinez, Vice-Chair
· MeckBar.org had an average of 8,095 visitors/month; 5,120 unique visitors/month.
· Bar Blasts open and click rates remained steady from the previous year with a 29 percent open rate and a 21 percent click rate.
· In 2013-14, MCB Facebook followers increased by 18 percent, Twitter followers increased by 68 percent and LinkedIn followers increased by 41 percent.
· The Committee began an initial analysis of MeckBar.org in preparation for a website re-design process that is slated for 2014-15.
· The Committee developed a substantial list of newsletter article ideas, including the foundation for an ongoing spotlight piece focused on the good works of our public sector attorneys and court staff.
· The Committee received consistent, positive feedback from members of the Bar regarding newsletter content. A highlight this year would be the Julius Chambers tribute article.
In 2013-14, the MCB Communications Committee met on a monthly basis to plan content for each edition of the Mecklenburg Bar News, the 2013-14 MCB Membership Directory, weekly Bar Blasts, www.MeckBar.org and various social media outlets.
The Communications Committee developed a substantial list of newsletter article ideas, including the foundation for an ongoing spotlight piece focused on the good works of our public sector attorneys and court staff. Committee often receives positive feedback from members of the Bar regarding newsletter content, a highlight this year would be the Julius Chambers tribute article.
The Committee analyzed the effectiveness of MeckBar.org through usage statistics and adjusted content accordingly. In addition, the Committee began an initial analysis of MeckBar.org in preparation for a website re-design process that is slated for 2014-15.
In 2013-14, site visitors dropped slightly by 2.4 percent, averaging 8,095 visitors/month compared to 8,469 visitors/month the previous year. Unique visitors to MeckBar.org remained steady, averaging 5,120 unique visitors/month compared to 5,151 unique visitors/month the previous year. January 2014 was the busiest month on MeckBar.org with 9,701 visitors -- 5,925 unique visitors. The top ten most visited pages on MeckBar.org were Classifieds - Attorney Positions Available; CLE - Schedule; LRS - Public Page; CLE Overview; Attorney/Firm Announcements; Swearing-In Ceremonies; Family Law - How to get a divorce in Meck. Co.; Classifieds - Paralegal Positions Available; Charlotte Legal Diversity Clerkship; and MCB Lawyers' Basketball League.
The Committee monitored how Bar members responded to the weekly Bar Blasts distributed via e-mail each Thursday by tracking the percentage of members opening the e-mail and then clicking on various links within the email. In 2013-14, the rate at which Bar members opened the Bar Blasts was 29 percent of recipients, a one percent decrease from 2012-13. The rate at which Bar members then clicked on a link within the Bar Blast was 21 percent, a one percent decrease from the previous year. The Committee continues to try a variety of initiatives to make the Bar Blasts relevant and appealing to the membership, including changing the image at the top and varying content. One hypothesis on the drop of the click rate is that with the rise of social media followers, detailed below, Bar members are getting their information from a variety of sources and do not need to click on the link.
The Committee continued to focus on expanding the Bar’s presence on Twitter, LinkedIn and Facebook by increasing frequency and variety of information shared. In 2013-14, MCB Facebook followers increased by 18 percent, Twitter followers increased by 68 percent and LinkedIn followers increased by 41 percent.
1. Establish a network of communication between Bar committees/sections.
Members of the Committee established regular communication with the chairs of other committees and sections. Chairs were invited to attend or call into a Communications Committee meeting and report on the happenings and interests of the members of their committee/section. The Communications Committee then used this information to develop MeckBar.org and newsletter features.
2. Enhance public education/information.
The Committee updated information relevant to the public through work with the MCB sections and courts, including monitoring web traffic and ensuring pages accessed by the public contained current information.
3. Review Bar member demographics twice a year to ensure all groups (gender, age, race, firm size) find relevant information in newsletter/MeckBar.org.
The Committee recognized that the needs and interests of Bar members are varied and aimed to reach all sectors of Bar membership through interesting, relevant articles.
4. Produce a monthly newsletter with relevant and timely articles for the broad and diverse MCB membership
This will always be one of the Committee's primary functions. Special thanks to the Communications Committee members and authors pool who continue to research and write meaningful articles for the Mecklenburg Bar News. The Committee is always looking for MCB members interested in participating on the Committee and/or authors pool.
5. Work with the Future Bar & Foundation Center Committee to inform, educate and seek feedback as needed during the design and building of the future Bar Center.
The Committee used its full range of tools to update Bar members on progress of the Future Bar & Foundation Center and the interim move of the Bar Center while the new Bar & Foundation Center is under construction.
6. Promote and expand the Bar’s social media presence, within rules set forth by the NC State Bar
As detailed above, the Committee focused on expanding the Bar’s social media presence on Twitter, LinkedIn and Facebook. In 2013-14, MCB Facebook followers increased by 18 percent, Twitter followers increased by 68 percent and LinkedIn followers increased by 41 percent.
7. Expand career support articles and resources for Bar members.
The Committee continued the semi-regular newsletter column Mecklenburg Bar News Career Corner dedicated to career issues for new, established and retiring attorneys.