Continuing Legal Education

Media Training: How to Win in the Court of Law & the Court of Public Opinion (02/19/14)

MEDIA TRAINING:

How to Win in the Court of Law and the Court of Public Opinion

 

Wednesday, February 19, 2014 from 9:00 a.m. to 11:00 a.m.

 

Eric Mower + Associates


 

CLE Credit:

2.0 General Hours

                       

Fees:

$120 Attorney Rate

$60 Paralegal Rate

 

Location:

Eric Mower + Associates

1001 Morehead Square, 5th Floor

Charlotte, NC 28203

Free Parking in the Deck

 

Special Info:

8:30 a.m. Registration  & Breakfast

9:00 a.m. - 11:00 a.m. CLE Training

 

Program Planner:

Peter Smolowitz, Management Supervisor, Eric Mower + Associates

           

Program & Speakers:

Many attorneys often face the media without any formal training or guidance.  Join us for a two-hour presentation of how attorneys can help their clients& not only in the court of law, but also the court of public opinion.

 

Topics to be covered:

·         Understanding the media's behavior

·         Fundamental techniques and best practices for media interactions

·         Reporter's tricks and question types

·         Key concepts for managing crisis communications

·         Preparing key messages and learning how to highlight them effectively

·         Helping improve the tone of media coverage

·         Examples of media interactions (video segments)

 

Peter Smolowitz, a reporter for 12 years, mostly at The Charlotte Observer, before joining Eric Mower + Associates in 2008.

 

Rick Lyke, senior partner who leads the agency's Southeast PR group

 

EMA's reputation management practice often works with attorneys. Legal considerations always take precedence, but you can help public perception without jeopardizing the case.

 

Registration:
Download Registration form here and return via:

Fax: 704/333-6209

Mail: 1123 South Church Street, Suite 103, Charlotte, NC 28203

Phone: 704/375-8624

 

OR

- OR -
 

 

 
Wednesday April 16, 2014


 
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Upcoming MCB Events
 

4-17-14 Memorial Service for Robert F. Rush
Friends and colleagues are encouraged to attend and, if desired, say a few words in celebration of Mr. Rush's life.

5-2-14 Come Rap With Us -Alternative Options for Legal Practice
Free networking event and lunch to connect informally with peers and discuss the steps and things to consider when making a big career change. Register by 4/28/14.

5-8-14 Law Day Luncheon
Mary C. Curtis, award-winning multimedia journalist, will provide the keynote address. The MCB will present the Liberty Bell Award and winner of the Charlotte Observer's Law Day essay contest.

 

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